If you ask a typical policyholder, the experience with their Insurance Carrier or Broker is almost universally negative and at best neutral. It could be because they did not like the buying experience or it could because a claim they had was not handled properly.

The root of much the negative customer perception is a mismatch between the brand promise on TV commercials and advertisements and the customer experience. Once a policy is in place, little is done to engage the customer and provide value-added services that can reduce claims, supplement core products, and meet the brand promise.

This panel will explore how to innovate on current distribution models of insurance and engage customers post-sale.